• Ruchita Kulkarni

10 Steps to Perfect Social Media Marketing Strategy for Your Business

Devising a winning social media strategy is not everybody’s cup of tea. It requires planning inspired by strong expertise and relevant insight… two invaluable qualities that the digital marketing professionals at The Feather n’ Knife pride ourselves on possessing.


It is these qualities that make us confident enough to share the below 10 steps that are necessary when crafting a social media marketing strategy that can do wonders for your business.


1. Define Your Goals

Ask yourself, what exactly do you wish to get out of your social media strategy? These questions will serve as a strong foundation for your strategy moving forward.


2. Outline your Plan

Based on the goal you wish to accomplish, you can now proceed to create a blueprint of your plan. This blueprint must list the steps you’ll need to take to achieve your goals.


3. Identify your Target Audience

It is imperative to know your audience If you want your strategy to succeed. Identify the demographic that your product or service caters to and let your SMM strategy heavily focus on it.


4. Know Your Competitors

Make a note of all the brands that are offering products or services similar to you. Monitor your competitor's social media and ensure your strategy stands out from theirs.


5. Choose your Social Platform

Pick the social platform that best suits the requirements of your business. Focus on the social media platform that your target audience uses the most.


6. Focus on Content

Make sure you produce quality content in the form of graphics, videos, and blogs. Post them regularly on your official social media accounts to incite engagement.


7. Measure Performance

Leverage the analytics found on different channels to measure your social media performance. Continue with posts that work and immediately discard content that isn’t yielding results.


8. Leverage Social Media Tools

There are tons of free and paid software online that help manage all aspects of social media profiles for your business. Use them to make your social media strategy more efficient.


9. Assign Roles

Ensure everyone in your team in charge of handling social media has a clearly defined role. Decide who will be responsible for handling content, who will post updates, measure performance, etc.


10. Revise the Strategy if Necessary

Constantly monitor your strategy to learn whether it is yielding the results you desire. Make certain tweaks to the content or the plan itself to make sure your goal isn’t out of reach.


Even with the knowledge of the above tips, most businesses simply aren’t equipped to handle social media marketing. With a reputable social media agency holding your hand every step of the way, however, crafting a winning SMM strategy is as easy as a walk in the park.


That is precisely what we at The Feather n’ Knife help organizations accomplish. We are home to digital marketing professionals who understand the role social media platforms play as goldmines for harvesting promising prospects. As such, our team leverages the resources and insight necessary to devise a social media strategy that puts a spotlight on your brand and the products or services it is selling.


If you wish to improve your brand’s presence on Social Media, we recommend you give the experts at The Feather n’ Knife a call at 81698-70983.

We look forward to your acquaintance.



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